It's a loaded question, I know. The answers could be as numerous as the stars in the sky. The reason is that what turns me on could totally turn other people off and the same goes opposite. What I love about this is that there is no wrong answer. It is totally subjective. This is another reason why the romance industry is great. You can find a genre that fits what turns you on.
If you love YA romance, the market is endless. Who doesn't like young love when everything is brand new and you are experiencing things for the first time? You don't forget your first love for this exact reason. Everything is multiplied the first time. I don't care how old you are, you remember your first kiss, where you were, what you were doing, how you felt.
Mainstream romance has been around since the beginning of time. These books are for the people that want their love to be sweet to hot. I saw this as my second step progression into the romance genre. It all started with the Harlequin Romances.
Then mainstream started to splinter off into different sub-genres. You have your cowboy romances, which have a special place in my heart. I have never been off of the east coast but I know that there are cowboys out there that are as hot as Tim Riggins. It's a dream of an east coast girl and that is one bubble that does not ever want to be burst.
Then you have the paranormal genre. These books cater to people who love vampires, werewolves, and a limitless list of others. This is another favorite of mine. My all time character favorite is Vane in Night Play by Sherrilyn Kenyon. I have read this book so many time, the cover has fallen off. The pages are warped from reading it time and time again in the bathtub. I can't even bring myself to replace it with a new copy because in this copy I fell in love with him. It is special.
Then comes the genre that I have chosen to write in, erotica. My first erotica story was The Empress' New Clothes by Jaid Black. You have sci-fi, you have romance, you have really hot sex. After that I was hooked! It opened a whole new world for me. I knew immediately that I would like to write in this genre. It was "my home".
So I trudge along writing in a genre that I love! Hoping someday that someone will love what I write as much as I love what I read.